Stop guessing where
AI creates value.
Know exactly where AI drives business impact across Marketing, Sales, and Customer Success — with a continuous maturity loop that updates as you execute.
- AI value opportunities across your GTM model
- Execution blockers across people, process, data, and tech
- Investment risks tied to funding and operating conditions
- Recommended next-step priorities
AI Investment Intelligence for Go-To-Market
Align GTM investments to drive real growth
See how top executives use GTMbyDesign to prioritize spend and remove growth barriers.
For CMOs
Invest where marketing drives revenue.
- Identify high-impact campaigns
- Allocate budget to growth drivers
For CROs
Fix the system behind the number.
- Uncover pipeline bottlenecks
- Optimize sales conversion
For CCOs
Turn retention into a growth engine.
- Spot churn risks early
- Drive account expansion
For COOs
Orchestrate GTM as a system.
- Break down process silos
- Scale execution efficiency
The full picture. All in one platform.
From maturity scores to roadmaps to cross-team dependencies — everything a GTM leader needs to invest in AI with confidence.
Know exactly where you stand across all GTM functions.
Score your current AI maturity across dozens of Marketing, Sales, and Customer Success capabilities — giving executives and operators a clear, shared baseline before a dollar is spent.
Explore the assessment framework →The only platform that maps cross-team AI blockers before you invest.
Marketing can't accelerate pipeline if Sales isn't ready. Sales can't automate outbound if CS hasn't defined the handoff. GTMbyDesign maps these dependencies on day one — before budgets are committed.
See how dependency mapping works →What GTM Leaders Are Saying
Built by operators,
validated by executives.
We spent $1.8M on AI tools last year and couldn't tell the board which ones actually moved the needle. GTMbyDesign would have given us that answer on day one.
The dependency map is unlike anything I've seen. We discovered three months of blocked work in our first assessment — before we committed another dollar to the roadmap.
We use GTMbyDesign across our entire portfolio. For the first time we can benchmark AI maturity company-to-company and prioritize where to deploy resources for maximum value creation.
Who It's For
Built for every stakeholder
in the AI investment decision.
From C-suite executives setting direction, to operators executing daily, to PE firms benchmarking portfolio-wide AI readiness.
Executive Buyers
CRO, CMO, CFO & CS Leaders
Replace consulting fees with a continuously updated AI intelligence platform. Board-ready reporting on where AI creates value and where budget is at risk.
- Justify AI investments with data, not gut feel
- Align leadership on priorities before spending
- Track ROI across all GTM AI initiatives
- Board-ready transformation reporting
Operators & RevOps
Marketing, Sales & CS Operations
Run AI transformation like a program — with structured governance, prioritization frameworks, and maturity tracking that updates as your team executes.
- Structured capability assessments across functions
- Identify cross-team dependencies before they block
- Submit, score, and govern AI initiative ideas
- Track maturity improvements as initiatives ship
PE Firms & Consultants
Portfolio Managers & GTM Advisors
Deploy a consistent AI maturity framework across your portfolio. Benchmark performance, compare readiness, and accelerate value creation at scale.
- Standardized AI maturity across portfolio companies
- Cross-company benchmarking and comparison
- White-label option for consulting firms
- Volume pricing for portfolio-wide deployment
Pricing
Self-serve simplicity.
Enterprise depth.
Start free for 14 days. No credit card required. Scale to enterprise when you're ready.
Basic
Individual
Monthly · 20% off annual
- 1 GTM domain
- AI maturity assessment
- Blocker identification
- Basic roadmap generation
- Free viewer & approver accounts
Pro
Power Users
Monthly · 20% off annual
- All Basic features
- Cross-GTM dependency mapping
- AI-powered roadmap generation
- Initiative capture & OKR scoring
- Continuous maturity loop
- Priority support
Team
Small Company
All 3 domains · Up to 5 users
- All Pro features · 3 domains
- 5 full user seats included
- Unlimited viewers & approvers
- Guided onboarding session
- Dedicated success manager
Enterprise & Partners
PE Firms & Consultants
From $2K/mo per portfolio company
- Portfolio-level benchmarking
- White-label option
- Custom onboarding & training
- API access & integrations
- Enterprise SLA
14-day free trial · No credit card required · Cancel anytime · Annual billing saves 20%
Ready to make AI investments measurable?
Join GTM leaders replacing AI guesswork with structured, data-driven roadmaps and continuous maturity tracking.
Frequently Asked Questions
Everything you need to know
about GTMbyDesign
Can't find your answer? Talk to our team →
What is GTMbyDesign and what problem does it solve?
GTMbyDesign is a GTM and AI value intelligence platform that helps teams stop guessing where AI creates business impact. It benchmarks maturity, surfaces cross-team blockers, and generates wave-based roadmaps so organizations can invest with confidence.
How is GTMbyDesign different from a traditional AI consulting engagement?
Traditional AI consulting produces a static report. GTMbyDesign is a continuous maturity loop: as you execute initiatives, scores update, blockers re-evaluate, and roadmaps adjust. It keeps AI transformation measurable over time.
What GTM domains does GTMbyDesign cover?
GTMbyDesign covers Marketing, Sales, and Customer Success. Each domain can be assessed independently or together, with dependency mapping across domains.
What is the GTMbyDesign Continuous Maturity Loop?
The continuous maturity loop is how GTMbyDesign stays current. It combines benchmarking, initiative tracking, and dependency monitoring so your maturity score updates as you execute, not once a year.
What makes the Cross-GTM Dependency Map unique?
The Cross-GTM Dependency Map is a capability exclusive to GTMbyDesign that no competing platform offers. It maps the readiness dependencies between GTM functions before you invest in AI initiatives.
How does GTMbyDesign generate AI roadmaps?
GTMbyDesign generates wave-based roadmaps by combining maturity scores, dependency signals, and execution readiness inputs to sequence initiatives into practical phases.
Who is GTMbyDesign designed for?
GTMbyDesign is designed for executives, GTM operators, and investment-oriented stakeholders who need a structured way to prioritize AI and operating investments. Executive buyers use GTMbyDesign to align leadership on priorities and track measurable progress. Operators and GTM Ops/RevOps teams use it to run structured assessments, track dependencies, and manage initiatives. Private equity firms and consultants use it to deploy a standardized framework across portfolios or clients, enabling benchmarking and repeatable delivery.
How much does GTMbyDesign cost?
GTMbyDesign offers tiered pricing based on GTM domain coverage and scale. For current tiers and what’s included, see the Pricing section on this page.
How do PE firms and consultants use GTMbyDesign?
Private equity firms use GTMbyDesign to benchmark AI maturity and GTM readiness across portfolio companies, identify where value creation is most likely, and track progress in a consistent format. Consultants use GTMbyDesign as a white-label platform to run repeatable assessments and deliver a structured, platform-enabled engagement model.
What is the Guided Discovery feature in GTMbyDesign?
Guided Discovery is GTMbyDesign’s structured onboarding and assessment workflow for scoring capability maturity. It guides teams through targeted questions, reduces subjectivity, and produces an actionable baseline that can be reviewed and turned into roadmap steps.
How long does it take to get started with GTMbyDesign?
Most users can complete an initial benchmark session in about 60–90 minutes. Teams can then review results and plan next steps immediately.